Social, Mobility, Analytics and Cloud SMAC- The future of IT Technologies!

SMAC, the latest “Fifth Wave” ofIT infrastructure subsequent to the Internet PC wave is riding fast and emergingas the “In” thing when it comes to technology for business transformation andgrowth. This new concept is rapidly changing the conventional concepts of “ValueChain model” to migrate to innovative virtual Business Models.Withthe day-to-day increasing power of the social media and mobile phones, modernbusiness are being compelled to include the new technologies as a part of theirCRM and marketing strategies. Different social media platforms such asFacebook, Linkedin, Twitter, Blogger, Instagram and YouTube etc. are now the newest“Customer Hangouts!” thus forcing advertisers and marketers to exploit theopportunity to the fullest!The matrices of brand loyaltythese days are shifting from value propositions to information bombardment inthe Internet age. This phenomenon is leading businesses to include analytics intheir marketing strategy as offering a statistical analysis of comparison, performanceand cost with competition can drive better consumer decisions. High and globalavailability of information and it’s compatibility with various devices becamecost effective with cloud technology. The integration of the fourelements – Social, Mobility, Analytics and Cloud for business outcomes enhancementis allowing businesses to improve brand value, leverage and expand customerbase with the final output being revenue growth. Social networking can enableany business in any industry to fruitfully engage its customers for gettingcritical insights such as likes and dislikes and spending habits, etc. Theabove factors together are helping businesses design and deliver customizedsolutions to clients, with the “One-size fits all” approach slowly becomingobsolete!.The Cloud technology isoffering the Perfect platform for deploying these customized solutions at aglobal scale yet at a low cost. Many industries including Banking, Insuranceand Healthcare have adopted the SMAC set of emergent technologies for engagingin the best possible manner with their customers as part of their holisticCustomer Satisfaction Strategy. Social association is changingthe inter-relationships between businesses and people. Mobile devices areleading to information exchange from various sources such as Mobile applications,which are enabling businesses reach and interact with customers at a personallevel as well as gain information. SMAC with their global reach, easy and abundant availability and low overheads are facilitating companies to becomehigh profit businesses. 

Mynd Solutions Features on IBM Smarter Enterprise on NDTV Profit

It gives us immense pleasure to inform you all that our respected director, Mr. Mukul Jain, has represented Mynd Solutions on the new show of “NDTV Profit” Channel called “IBM Smarter Enterprise”

The episode featuring Mr. Jain would air on 2^nd November 2013 at 8:30 pm, with a repeat telecast on 3^rd November 2013 at 1:30 pm on NDTV Profit Channel.

You would be pleased to know that this show will also feature the facility coverage of Mynd’s Corporate Office (280, Udyog Vihar-IV Gurgaon) taken on 24th October 2013.

Please tune into the program as per the timings mentioned above, and enjoy watching Mynd engage in an interesting panel discussion with a competing company on the topic 

                                  “Social Media Platforms in Modern Businesses”

The show footage would also be later uploaded on the website www.ndtv.com and shared on the various social profiles of Mynd Solutions that you may connect through the below mentioned links:

                                                                                                                      

The IBM Smarter Enterprise is a show aimed at showcasing the New Technology/Innovation Initiatives of prominent SME companies that are driving the Technology Revolution, specially emergent technologies such as SMAC (Social, Mobility, Analytics and Cloud).

Migration to the "Cloud Model"!

Mynd has adopted the cloud technology for all hosted applications and completely migrated to enterprise cloud model with a disaster recovery site in place. This becomes a success story at industry levels of all verticals. The Mynd applications that customers are accessing today for their day-to-day process are now placed in cloud.

Cloud computing is simply a new way of looking at and talking about virtual setup. More precisely, instead of having a software application running in a server room, the application runs in a datacenter. And, this datacenter doesn't need to be within or near the office premises. In fact, you may not even know where the datacenter is!

Cloud computing is actually just a new name for an old idea. In fact, since the last few years we are using cloud. E.g. our personal e-mails (Yahoo, Google etc..), our online access to Bank Accounts …Then what’s the difference? The difference is in terms of offered services & the technology used in the cloud. All cloud infrastructure runs in virtualization and majorly, three different services are offered by any leading cloud service provider.

• Ø  IaaS           :           Infrastructure as a Service
• Ø  SaaS          :           Software as a Service
• Ø  PaaS          :           Platform as a Service.

Whatlead Mynd to Migrate to the Cloud..

• ·      Limitless Scalability: With the expansion of Business, add-on infrastructure resources are always on high demand. Resources can increase in on-a-fly.
• ·        Physical & Virtual Security: Data centers are quite robust as compared to your local server room.
• ·        High Density Power: No need to worry for prolonged power-cuts, run out of diesel for your generator.
• ·     Broad Connectivity Choice: Multiple internet service providers with unlimited bandwidth.
• ·         Low Cloud cost: Pay as per use concept and optimal cost as compared to your high operational cost.

Challenges for adopting new technologies

• ·      Seamless migration of customer application & database within SLA i.e. “No application down time” objective. You can't afford a downtime beyond SLA, as signed & agreed with the customer.
• ·         Configuration Dependencies: As the new setup is with different architecture. The new setup is under virtualization with redundancy at all levels and hence the application configurations as well as offered SaaS services were typically a challenged one.
• ·         No Data Loss during migration. This involves the migration of huge customer data from old setup to new setup and goes live within the SLA without any data loss for almost 150+ odd customers.

How is Mynd Placed today?

·     The entire infrastructure is in Enterprise Public Cloud with SIFY, a TIER III standard data center with IaaS, SaaS & PaaS services with primary data center located at Mumbai and disaster recovery data center located at Bangalore; which are in two different seismic zones.

•         Redundancy (Fail over) at each level i.e. Application, Router, Firewall, SAN & ISP.
• ·         A world class service with uptime SLA of 99.95%.
• ·         3A Service i.e. Access from Anywhere at Anytime.
• ·         Disaster site i.e. data is safe with RPO & RTO of 30 mins & 2 Hr. respectively.
• ·         BCP plan with the start of operation in less than one day.
• ·       Hosted service with low cost (including DR). Almost 30% saving on monthly recurring cost. 
•         No congestion, no bandwidth issue i.e. hassle free access even with heavy load (month end)
• ·         Compliance service as per ISO 27001 & SSAE 16.